Thank you for coming!

April 15, 2016, From Business to Buttons gathered over 700 UX and Service Design experts from Europe, Australia, Singapore and the US. The conference included 9 great talks by our fantastic speakers, 4 stunning workshops and over 2000 tweets.

In the next couple of weeks we will publish the videos and presentations from the conference, both here and on the InUse blog.

From Business to Buttons is the meeting place for everyone who wants hands-on advice on how to generate business value by creating great user experiences. We are already planning for next year – follow us on Facebook, Twitter or LinkedIn to get the latest information – hope to see you in 2017!

Main day schedule (April 15)

Welcome to From Business to Buttons

Our host Karin Adelsköld takes the stage!

Robots, Virtual Reality, and Artificial Intelligence: The Future of Human Interaction With Technology

Susan Weinschenk

Dr. Susan Weinschenk will share some of the new research on humans and machines, and give a glimpse of the near (3-5 year) future and what that future means to those who will be designing our future interactions with technology.

The best interface is no interface

Golden Krishna

Our love affair with the digital interface is out of control. We’ve embraced it in the boardroom, the bedroom, and the bathroom. But there’s a different path. Golden Krishna challenges our world of nagging, screen-based bondage, and shows how we can build a technologically advanced world without digital interfaces.

Break with snacks

How to Make Sense of Any Mess

Abby Covert

Information Architecture is a practice of making sense. A set of principles, lessons and tools to help anyone make sense of anything. Learn how information architecture can help you make sense of your next endeavor.

From Day One to Day None: The Lifespan Design Challenge

Patricia Moore

The Design Community understands we must not create for the “elderly”, or the “disabled”, rather, for all consumers, of all ages and abilities with equity. In this era of instant web-based communication, this approach is no longer a choice. It has become a necessity and the greatest Design Challenge of our time.


Adobe demo workshop: During lunch Adobe will host a workshop/demo session of Adobe Experience Design CC. In this session Adobe Nordic’s UX specialist Johan Lopes Helgesson will show you everything about the software release from Adobe this year. You’ll get to try it out, comment and give the Adobe team feedback on the spot. The seats for this 30 minute session at lunch are free – but very limited. Sign up by e-mail:

Designing Culture

Jeff Veen

Our ability to collaborate, to build with momentum, and to be unabashedly creative is driven largely by the effort we put into the culture of our teams. In this talk, Jeff Veen will share from his two decades of experience leading the teams behind some of the world’s largest digital products.

The Mindful Manager

Simon Bennett

Dealing with uncertainty requires emotional maturity and clarity of thought. Unfortunately politics and power games do more to obscure reality than they do to uncover it. To truly harness the power of Agile, Lean and Design Thinking we need to cultivate an attitude of mindfulness and a sense of equanimity.

Elegant Tools: The Four Principles of Business Design

Margaret Gould Stewart

In this talk, Margaret Gould Stewart will share four key principles for designing quality business products and outline a vision for a future made possible when those tools are in the hands of everyone, everywhere.

Break with snacks

Transforming a City: Re-designing Denver

Kjell Persson

Kjell Persson, CEO at inUse, will share his experiences from working with Panasonic and the City of Denver on the implementation of a process to create impactful projects that can be well executed.

The Democratization of Technology

Al Gore

Consistently an active leader in technology, VP Al Gore, discusses technological advancement and the potential of user involvement. He identifies key opportunities and challenges, charting a new digital society.



Unwind and mingle with snacks, drinks, and chill tunes




The venue

Münchenbryggeriet is a venue like no other. Situated on Södermalm, Stockholm it was the home of one of Stockholm’s biggest breweries for more than 100 years. The production stopped in 1971 but the venue still holds the same zeitgeist and industrial look. Join us at From Business to Buttons and experience the atmosphere first hand.